Because we don’t use chemicals, fillers, or irritants in any of our products the ingredients we do choose to use come to have particular importance. Each ingredient is carefully selected for its health benefits and effectiveness at handling common skin and hair conditions. For your better understanding of why our products are as potent as they are, here are our main ingredients and why they’re so great.

Aloe Vera

Aloe vera is wonderful for many reasons. For one, it contains over 200 active components including vitamins, minerals, antioxidants, enzymes, fatty acids, and amino acids. In fact, it has one of the most complete amino acid compositions out there, containing 20 of the 22 human required amino acids and 7 of the 8 essential ones. Amino acids are important as they form the building blocks of proteins, which are necessary for almost all biological functions, but particularly relevant is the fact that they are vital for the repair of skin and hair tissue. Aloe helps to heal wounds, relieve pain, soothe inflammation, and prevent itching. It is also incredibly hydrating, making it a particularly effective moisturizer, leaving skin smooth and soft.

Coconut Oil

Coconut oil has become extremely popular in the beauty industry recently and for good reason. Because it’s high in saturated fats it keeps the skin smooth and retaining moisture content; this keeps skin healthy and soft, evens out tone, and actually reduces the appearance of pores and wrinkles. The high levels of lauric acid give coconut oil naturally occurring antibacterial, antiviral, and antifungal properties, thus helping to protect the skin from microbial infections that can enter through open wounds or even your pores. As a good source of vitamin E, it promotes healthy skin growth and repair while simultaneously keeping skin soft and protecting against cracking. As an antioxidant, the vitamin E present in coconut oil helps to prevent premature aging and wrinkles. Also full of proteins, it helps keep skin healthy inside and out, contributing to healing and regeneration.


MSM is necessary for collagen and keratin production. Sagging skin, wrinkles, fine lines, cracking—these all come about from a lack of collagen. Both collagen and keratin are essential for strong, healthy hair and nails. Because MSM is needed to produce both of these, it makes an important addition to our products. But that’s not all it’s good for: it is also anti-inflammatory and relieves pain. Plus, it can reduce pigment conditions such as melasma, age spots, sun spots, and acne scars.

Cocoa Butter

Cocoa butter hydrates the skin deeply due to its richness in fatty acids. Intensely moisturizing, it helps reduce dryness, cracking, and peeling as well as stretch marks. The polyphenols, a type of antioxidant contained in cocoa butter, diminish signs of aging as well as render it very soothing, making it great for sensitive or afflicted skin (e.g. eczema or dermatitis). In fact, these antioxidants have been proven to fight skin degeneration, sensitivity, and even cell mutations.

Shea Butter

Due to a high concentration of fatty acids and vitamins, shea butter, like cocoa butter, is incredibly hydrating and is used often as a remedy for dry skin. It helps to protect the natural oils of the skin as well, to further keep you from drying out. Additionally, it is anti-inflammatory—in fact, it can even help to avoid skin mutations. Shea butter also contains nutrients that are necessary for the production of collagen, leading to softened and strengthened skin, as well as a reduction of fine lines and wrinkles. Because of all this, shea butter has been shown to help treat dryness, acne, signs of aging, sun damage, scars, blemishes, and even dermatitis!

Olive & Hempseed Oil

These oils are made up of essential fatty acids and vitamin E. Because of this, they are extremely effective in treating chronic dry skin, even when it’s as severe as dermatitis or eczema. They hydrate, nourish, and seal natural oils in to keep your skin moist and elastic. One might think that oils couldn’t be used for acne, but not when it comes to olive and hempseed oils. They are naturally anti-inflammatory and antibacterial, plus they don’t clog pores, making them particularly good at soothing acne or other inflamed skin conditions, all while making the skin soft and supple. The high nutritional value also makes them useful for anti-aging, helping to reduce the appearance of lines and wrinkles. And that’s just the skin—these oils are also excellent for hair: the fatty acids and vitamin E all contribute to strengthened, nourished, and conditioned hair. In fact, they can even stimulate hair growth!

Blue-Green Algae

This protein-rich algae is packed with nutrients, minerals, fatty acids, and amino acids, making it not only incredibly nourishing but also incredibly powerful when it comes to healing and cellular regeneration. The antioxidants and collagen-producing nutrients make it effective at fighting signs of aging, as well as increasing elasticity and firmness. It’s also known to tone and detoxify the skin. Blue-green algae can even be used to help treat dandruff and hair loss, as it simultaneously promotes hair growth.


Plumeria extract supports anti-aging and collagen production with its naturally occurring antioxidants and nutrients. The potent antioxidant protection contained within plumeria eliminates free radicals and support the immune system, making your skin and body stronger than ever. Incredibly anti-inflammatory, this extract can even relieve pain, making it perfect for those with sensitive skin or persistent skin conditions.